Drawn by the scent of cherry blossoms. A spring journey unfolds with the #FerrariRomaSpider in Celeste Trevi—an elegant pastel blue designed to capture attention, framed perfectly under sakura trees in Japan.
Across the street? A Bentley convertible in a strikingly similar hue—Azure, they call it. The styling is impeccable. The mood is soft. The setting? Flawless.
“I don’t drive colours—I wear them like war paint. Mint, lime, royal purple—these aren’t hues, they’re declarations. I’m not here to blend in. I’m here to blaze past beige.”
– Gracie Opulanza
Masculine Fantasy
But I ask the question no brand dares to answer:
Are we still just painting a masculine fantasy in lighter tones and calling it female empowerment?
As someone who’s test-driven more luxury cars than I’ve had cappuccinos in Milan, I’ve seen this time and again. Car companies love to talk about lifestyle when targeting women. They’ll coat the same aggressive build in powder blue, swap black leather for cream, maybe toss in a satin-finish trim—and hope we swoon.
Except I don’t.
Women Who Drive
Because I’ve met the women who drive these cars. And guess what? They don’t buy a car just because it matches their Chanel nail polish.
We’re drawn to balance, usability, sophistication, and safety. We crave a driving experience that doesn’t require adapting to cockpits designed around a man’s frame.
We want visibility, comfort, elegance, and performance that’s not testosterone on wheels.
So, What Colours Would Women choose?
For Ferrari, it’s not just about red or pastel.
Think champagne gold, matte ivory, or a deep aubergine that glows at golden hour. Colours that turn heads without shouting. Finishes that whisper exclusivity and elegance.
For Bentley, think rose quartz, gunmetal with bronze trim, or a forest green paired with cream interiors. Rich, complex tones that suggest heritage, confidence, and quiet luxury—not the blue of a boy’s toy.
We’re not asking for Hello Kitty on wheels. We’re asking for depth, individuality, story.
Pastel Paints Are Pretty
Yes, pastel paints are pretty. But they’re a surface-level solution. The real innovation would be Ferrari and Bentley co-designing with women, testing with women, and marketing with us in mind, not as an afterthought.
So I’m calling on the designers. The engineers. The marketers.
What does a truly female-centric Ferrari or Bentley look like?
Maybe it starts with voice-activated climate zones tailored to hair and makeup. Maybe it’s about entry height in heels. Maybe it’s a reimagined glove box that fits her essentials, not just sunglasses and a logbook.
Because colour alone doesn’t inspire a woman to drop half a million on a dream.
But being seen, heard, and respected in design just might.
Over to you: Do pastel cars inspire you to buy? Or is it time brands stopped painting over the real conversation?
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