Want to boost your business website? You’re not alone. It’s all about getting that all-important online visibility. Your website is the first thing people find when searching for terms related to your business.
But now that you have gained their attention, what happens when they click through to your website? Does it do everything it wants or needs it to do, or are you simply presenting it with a poorly performing, non-functioning website that needs modernization for best practices?
The reality is that if your website is slow to load, hard to navigate, or doesn’t provide what the user needs, they will switch off and never return.
So, with this in mind, what do you need on your website? Is it to ensure that people stay and perform the actions you want them to?
Make It Responsive
A responsive website that loads and presents the same regardless of the device is a powerful tool. It will automatically adapt to deliver an excellent user experience. If your website isn’t optimized for mobile, it can impact your success and rankings, as Google favors responsive sites. Understanding this can empower you to make the necessary changes.
Fast to Load
Your website needs to load in under 3 seconds. This is crucial. Any longer, and you risk losing potential customers. Several strategies can improve load times, such as image optimization, minimizing HTTP requests, and enabling browser caching. Understanding the urgency of this can motivate you to take action.
Self Help Options
You cannot be all of the time to provide prompt replies to all queries, and if you’re not helping customers help themselves find the information they need, someone else will be. So, what type of help do you need? Ideally, you need an informative description that includes the details people need to know, especially for ecommerce sites. You need pages with different information, i.e., shipping, returns, etc. You need FAQ pages or FAQs on specific pages to answer questions, and you need chatbots to help you respond to commonly asked queries or direct customers to the appropriate channels. You can create chatbot on SaaS live chat to help you perfect the right chatbot for your website so it does everything you need it to.
Security
Visitors to your site want to feel safe and secure. They want to know that your site is free from viruses, malware, and cybercriminals. This means you need to weave cybersecurity measures throughout your website, ensuring robust controls to prevent attacks or data theft. This understanding can help you instill confidence in your customers.
At the very least, you need to implement HTTPS to encrypt web traffic. You also need to perform regular security updates and audits, use 2FA, strong passwords, secure hosting, firewalls, and anti-malware programs, as a minimum, to help you boost security and give customers peace of mind.
Your website needs multiple things to help it deliver results and ensure it portrays your company in the right way. These are just four important aspects you need to include as a standard.
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