When looking to expand your medspa business, there’s a lot you need to think about. You need to hire professional staff, market your facility effectively, and purchase the right equipment. Adding laser equipment to your cosmetic clinic is necessary these days as laser treatments are highly sought-after.
When it comes to equipment, people want high-end technology. However, this requires a substantial amount of money, which sometimes isn’t feasible. This is where used equipment comes in. But, there are many questions you need to ask yourself when considering second-hand laser equipment for your business. So, if you’re wondering whether to purchase brand new or second-hand laser equipment, here are all the factors you should consider before making a decision.
1. Consider The Purpose
There are many reasons to purchase aesthetic laser equipment. For starters, it can be used to provide hair removal services. Your clients may also want to get rid of old tattoos or scars. Other benefits include perfect skin resurfacing, complete body hair removal, and reduced breakouts from alternative hair removal techniques like shaving or waxing.
There are many considerations you’ll need to make before the purchase of laser equipment. Although your preference should be a deciding factor, there are other factors you should keep in mind. These can include the machine’s features, range of services, and commercial advantages. If you’re considering an old machine, ensure that its features are fully functional before making a purchase.
2. Keep Your Budget In Mind
Your budget will be the main deciding factor when choosing between new or pre-owned laser equipment. It’s clear that you’ll save money when purchasing used machinery. However, you should consider the fact that new aesthetic lasers are not as expensive as you might imagine. In fact, they are quite affordable if you have a good credit score.
You’ll also be able to get tax breaks when purchasing new equipment. Moreover, there are many low-interest rate loans available to help you purchase new laser equipment for your salon or spa. So, before you purchase second-hand laser machinery for the sole purpose of saving money, consider the additional benefits that new laser equipment would bring.
3. Know Your Consumer
Factor in the demographics of your clients. Before any major purchases, it’s important to do thorough market research and determine your consumer demographics. Consider the age, skin type, and skin problems the majority of your customers have and make a purchase according to your findings; cosmetic lasers are available on the basis of these factors. For instance, if most of your consumers have acne-prone skin, then they’ll likely be looking for acne treatment with aesthetic lasers that are specialized to work on sensitive skin types. This will not just appeal to your consumer market, but also be good for your brand image.
4. Research The Brand
There’s nothing more important than the brand reputation of the company you’re purchasing your equipment from. It’s essential that you research the brand prior to making your purchase. This will ensure that the laser equipment you’re purchasing is from a reliable company and works properly. There’s nothing wrong with getting used laser equipment as long as the company you’re buying it from provides a working warranty, or at least ensures the functioning of the equipment.
One of the many questions we ask ourselves when purchasing new equipment is “should we buy new machinery, or settle with second-hand equipment?” There’s nothing wrong with purchasing used equipment, as this option provides you with many benefits, financial considerations being the best of them. On the other hand, purchasing new equipment will give you tons of other benefits that used machinery might not provide. The decision ultimately comes down to your consumer demand, your budget, and your own preference.