Let me tell you a little secret. Fashion Weeks, darling, have become more of a carnival than a catwalk for me. You can practically hear the sound of unsold brands clambering for attention. They shout from the runway, “Look at me! Buy me!”—yet, once the lights go down, their clothes are left collecting dust in stockrooms like forgotten toys after Christmas.

It’s like endorsing a ghost brand, walking past a glittering facade of unsold inventory. And what do we do in the front row, sipping champagne? We cheer. But for what? More landfill?

Don’t get me wrong, I adore a good spectacle, but the glitz and glamour are starting to fade. I sit there and wonder, why are we still endorsing these unsold brands? It’s a farce that’s become more obvious than a toupee at a beach party. Everyone cries against vintage fur and it’s animal cruelty, but the harsh reality is.

Fashion Weeks used to be a playground for innovation and creativity, but now they’re beginning to feel like a carousel of unsold stock.

London Fashion Week Gracie Opulanza

Men’s Hairstyles: More Than Just a Fringe Decision

While I’m ranting about fashion, let’s not forget men’s hairstyles. Darling, you can’t step onto a runway, or better yet, into my world, without the perfect coiffure. A man’s hairstyle is his crowning glory. It speaks before he does, like a silent butler announcing his presence. Just as with clothing, we’ve seen a hair-volution at Fashion Weeks over the years. But is anyone buying what they’re selling? Or are we left with more unsold hair trends than we know what to do with?

Take the undercut, for instance. It swept through the fashion scene like a breeze through an open window. Everyone from David Beckham to your local barista was sporting it, making us all believe it was the pinnacle of manliness. And yet, what happened? Now, it’s almost as forgotten as those unsold brands sitting in warehouses, waiting for their Cinderella moment.

Let’s not even get started on the man bun. I chuckle every time I see it—like a relic from a time when men thought they could simultaneously be samurais and hipsters. These hairstyles come and go, much like the clothing on Fashion Week runways, with most never finding a permanent place on anyone’s head—or in anyone’s wardrobe.

The Runway Illusion

Oh, Fashion Weeks. They’re like the modern-day Versailles, with designers playing the part of Louis XIV, convinced that their creations will conquer the world. But behind the velvet ropes and the flashing cameras lies a harsh reality: most of these collections will never make it past the runway.

Now, let me paint a picture for you. Imagine this: a designer spends months sketching, draping, sewing, and perfecting a collection, only to have it presented at Fashion Week with a grand flourish. The crowd applauds, the cameras click, and the influencers post their stories. But fast forward a few months, and that very collection is sitting on clearance racks, if it even makes it to retail at all. It’s like selling hairstyles that no one wants to wear—a parade of unsold dreams.

If we’re honest, it’s become more of a pageant than a marketplace. I mean, Burberry, a household name in fashion, has had more financial crises than a soap opera character. If they can’t sell their clothes, why on earth do we think some newcomer brand will? Yet here we are, season after season, endorsing this charade.

Dubai-Fashion-Week-2014@ffwddxb-Jean-Louis-sabaji--mariascard-photographer--(40)

Hair & Fashion: A Tangled Affair

Hair and fashion are inextricably linked, like champagne and caviar. One is not quite as enjoyable without the other. But let’s face it, not every man is about to take a page from Fashion Week and stroll down the street in a neon-green coat and a hairstyle that requires more product than a Kardashian on the red carpet.

We see these men’s hair trends on the runway—slicked-back pompadours, exaggerated quiffs, even shaved patterns that look like a Jackson Pollock painting. They’re bold, they’re daring, and they’re utterly unwearable in real life. It’s like wearing haute couture to the grocery store. We admire it from afar, but let’s not pretend that any of us are about to endorse it with our wallets.

It’s the same with the clothes. These designers present us with what can only be described as “runway-only” looks—clothes that seem to have no intention of ever being worn off the catwalk. We applaud, we gasp, we take a thousand photos, but at the end of the day, who’s buying? And more importantly, who’s wearing?

Dubai-Fashion-Week-2014@ffwddxb-Jean-Louis-sabaji--mariascard-photographer--(40)

The Emperor’s New Clothes (and Hair)

Fashion Week, darling, has become the epitome of The Emperor’s New Clothes. We’re all pretending that what we see is groundbreaking when, in reality, it’s just another unsold collection heading for a deep discount. And the men’s hairstyles that accompany these looks? Equally as doomed. I’ve seen more questionable hair on those runways than I care to admit. Yet, we endorse it with our polite claps and our Instagram posts, as if pretending will make it all true.

There’s a saying in fashion: “You’re only as good as your last collection.” But what if your last collection never sold? It’s a harsh truth, but a necessary one. Fashion Weeks are not the barometer of success they once were. They’re more like the place where unsold dreams go to die—a beauty pageant for clothes and hair that will never see the inside of someone’s closet or salon.

The Solution: Rethinking Endorsement

So, what’s the solution, you ask? Well, it’s time we stop endorsing these unsold brands and unwearable hairstyles. The runway is no longer the gold standard of what people want to wear or how they want to look. It’s become a fantasy world, where we endorse ideas and trends that never take off in the real world.

Instead, let’s celebrate the brands and hairstyles that people actually buy and wear. You know, the ones that don’t sit unsold in warehouses, collecting dust. The ones that men wear every day—whether it’s a classic, clean-cut style or a simple, stylish wardrobe. There’s beauty in simplicity, and sometimes, the best endorsement is practicality.

Fashion Week Fatigue

Fashion Week has started to feel like a rerun of the same old show, with new actors but the same tired plot. Designers parade unsellable collections down the runway, like a bad sequel no one asked for. We applaud politely, take our obligatory photos, and then walk away, knowing full well that we’ll never buy what we just saw.

It’s high time we shake things up. Men’s hairstyles and fashion need a reality check. We need to stop endorsing trends that don’t resonate with the everyday man. Because let’s be honest, no one is rushing to the salon asking for a runway-inspired look that requires hours of styling and a team of professionals. And no one is scouring the shops for the latest unsellable runway collection.

The Future of Fashion: Less Is More

Let’s strip back the layers, darling. Fashion Weeks should stop endorsing brands that won’t make the cut. I say, let’s focus on what people actually want. We’ve reached peak saturation with unsold brands, just like we’ve hit the limit with ridiculous hair trends. We need to return to styles and clothes that have staying power, that aren’t just flashes in the pan, destined for the clearance bin.

A well-cut suit, a timeless haircut, something that lasts—those are the things worth endorsing. Fashion, like men’s hairstyles, should be sustainable, both in terms of the environment and our wallets. No more endorsing the unsold, the impractical, the fleeting. It’s time we turn our backs on the parade of the unsellable and embrace the timeless instead.

In the end, darling, fashion isn’t about the latest trend or the most daring look. It’s about feeling fabulous in something that works for you. And as much as Fashion Week wants to convince us otherwise, sometimes less truly is more.