When Jaguar sent me the press release, as a female representative, for car brands since 2015. I was ever so delighted to see so many celebrity women representing us female’s when it came to this car launch. Why would Jaguar do this? What is now currently trending in the world of car launches? Why on earth would Jaguar choose to invite so many celebrity women and ME?

Jaguar E-PACE SUV Launch – Targets A Female AudienceJaguar E-PACE SUV Launch – Targets A Female Audience Jaguar E-PACE SUV Launch – Targets A Female Audience

SUV For Me Is About Safety

I can only speak for myself as a mother of two children. That when it comes to car safety, I choose to drive an SUV. In 2014, I got hit by five cars and lucky for me I was driving an SUV. I came out of the accident, very safely and the other five hatchbacks were left pretty damaged. At the moment, I own two cars. One is an SUV and one being a very tiny hatchback.

When I choose to go very long distances it’s the SUV that I choose to drive.

This mindset was reconfirmed when my good friend who was driving a 25-year-old hatchback was hit by a 2016 SUV three months ago. The SUV was damaged at a very high speed but the driver came out with minor injuries. Sadly the outcome for my friend was devastating. My friend lost her husband and who two teenage daughters are in rehabilitation and their outcome is still very uncertain. We both agreed that if he was driving a very updated SUV, the outcome would have been very different.

In speaking to many of my mum friends, we all agree on one thing. That SUV’s make me and them feel safer. I am not saying they are, but as a mum, an SUV is a psychological mindset regarding keeping kids safe.

My driving the Bentley Bentayga

SUV Too Big To Park

I have driven some absolutely massive SUV’s recently, which I love. However, when it comes to driving in a city and finding parking this can leave me feeling very challenged. So it is great to see that the E-PACE caters for the city driver. In recently speaking to a representative of Jaguar and also other car brands. They are all keen to continue this trend.

It is long time overdue, but great to see car brands finally embracing females at car launches.

Will these celebrity females and social media influences such as myself, inspire women into buying the E-PACE? I honestly believe we have and we will.

F-PACE Australia

Unfortunately, I could not make the launch of the E-PACE  for MenStyleFashion. I am currently on a three-month luxury tour around the globe.

It has been five years since I have been to Australia. I have decided to support my followers and bring MenStyleFashion to Melbourne Australia. What a great place to experience once again the F-PACE.

Time to spread it’s massive wings, take it on the open road and park it with ease in those massive car parks. 

The Jaguar F-Pace

The F-Pace in Holland April 2017