I was invited by Korea Tourism Organisation (KTO London) to fly to PyeongChang, South Korea. The purpose of this journey was to promote the ‘PyeongChang 2018 Winter Olympic Games’ and to get an insight into South Korean culture. This pre-visit to the Gangwondo Province which includes PyeongChang,
Whilst skiing and also interviewing some of the top athletes in Snowboarding. It occurred to me, that I like to pioneer fashion trends. I have been trying this almost all my life. For me these athletes that are performing in the Olympics are extreme in every-way, in skill, personality and drive. So I am putting it out there, to inspire fashion designers for ski apparel, to choose metallic for the PyeongChang 2018 Winter Olympics.
Metallic Colours What Does It Mean?
A metallic colour is a colour that appears to be that of a polished metal. The visual sensation usually associated with metals is its metallic shine. This cannot be reproduced by a simple solid color, because the shiny effect is due to the material’s brightness varying with the surface angle to the light source.
Metallic Ski Apparel
The metallic trends got a whole new motto back in 2016. Designers put the pedal to the metal, amping up mirror metallic finishes and iridescent fabrics. Shining on all of the major runways of fashion’s capitals, these looks brought a fresh sense of opulence. Therefore, who better to showcase metallic, than our role model athletes. They can take on the metallic trend. It is as easily tested as accessories or even full looks. They can race in it from head to toe. It’s colours like metallic, where a surefire flashbulb appeal can been seen miles away in poor weather conditions. As you can see whilst on the slopes it looks amazing. It’s classy and has a vibrant feel good message, when it comes to a positive mind set. These inspirational athletes are a light source to other people. They are an inspiration and are teaching us the meaning of never giving up! These colours to me are robust, competitive in nature and give out a bold and confident message in the world of sports.
I’ve been to many world FIS ski championship events and there is nothing more enlightening to photograph these athletes in action. Hence why I am, choosing to trend metallic in sports. To shoot along on that icy cold runway (piste), is nothing short of jaw dropping. Talk about jaw dropping. The world’s bests ever female Olympic ski champion is Lindsey Vonn. I’ve interviewed and met Lindsey Vonn, last year. In this interview she talks about her and other athlete’s public images. How important it is to set the bar, by being your best and looking your best. When on show at one of the most spectacular games, that being the Olympics. Then this is the time to shine brightly.
Whilst I was in South Korea during London Fashion Week 2017. My Zara jacket was a hit on the streets of London. So it’s a jacket and colour that can trend all year round anytime. Not just the runway or during fashion weeks.
Athletes are role models when it comes to marketing sportswear. Loud metallic trainers are a huge luxury trend for 2017. Whilst I was out there in promoting the up and coming Olympic games. I was sporting metallic from head to toe. My Versace trainers looked fabulous also in the dark and in the snow.
Can you imagine how electrifying it will look to have the winners standing on that podium. Gold, Silver and bronze come to mind.
- Gold – The color of wealth, success and status. … In the meaning of colors, gold is generous and giving, compassionate and loving, the benefactor or patron, sharing its wisdom, knowledge and wealth with others. Gold is the color of the winner – first place medals are always in gold
- Silver – The color silver is associated with meanings of industrial, sleek, high-tech, and modern, as well as ornate, glamourous, graceful, sophisticated, and elegant. Silver is a precious metal and, like gold, often symbolizes riches and wealth.
- Bronze – metal highly prized for its strength and durability. It had a variety of uses in biblical times and was employed extensively in both the tabernacle.
The games are a collection of extreme sports that can accommodate the most ostentatious of personalities and colours.
Metallic Versus Design
For me the two go hand in hand and can be integrated into any current sportswear. The games are a collection of extreme sports that can accommodate the most ostentatious of personalities. When it comes to the winter games, it’s metallic all the way to the finishing line.