Nowadays, it seems like the online world is easy to make some money. People share what they like to do, they film it or write it and get some money from it. They conquer a huge audience of people from all over the world and become the next online star that everyone heard about. It may look easy: surely you don’t need the physical skills of an NFL athlete or a genius brain.
However, if you also want to become an influencer, as they are called, you have to fight for your own audience and make your message pass to the public.
Additionally, you need to capture the audiences’ attention and allow them to like your content. Influencers, either on YouTube platform or any other social media, have a loyal following, authenticity, and trustworthiness making them so effective in persuading consumers to buy a product.
Probably, you know who the big influencers are in your niche. The chances that you follow them on social media with their amazing holidays’ destinations, their greatest looks, and fabulous lifestyles. Who wouldn’t like to make money from such a splendid and easy life? Besides the money you make, you have fun and people offer you tons of things.
So, how can you try to become an influencer?
Find Your Audience
Grab a notebook, a pen and list your passions. Usually, the ‘normal’ categories are traveling, makeup, reviews, etc. Even though these are the common ones, you should pick something you love to share. Making slime, creating gardens, cooking, playing games, reviewing luxury cars or advising people.
Whatever your passions are, go for it. It will be pleasant for you and other people to watch.
Do Something Close To Unique
Try to be different from the rest of the competition. Many people try to reach the status of an influencer, but they are just like everybody else. Think a bit out of the box, create your own content, be genuine to yourself and the consumers and rock on. In this case Gracie Opulanza reviews luxury cars for MenStyleFashion, from a lifestyle point of view not car technology.
Picking The Channels
There are way too many options today. It is wise to think about the channel you want to build up. You can’t possibly be successful in all of them. Pick one, even if you have more choices. Give all the attention to the one you picked. Grow the channel and forget the details of others.
Social Media Strategy
Plan out your content and the strategy you want to work with. Don’t just wing it. Make a list of content you want to create for the next three months, create usual captions and themes. Decide how often you are posting online. Be consistent and faithful to the audience and goals.
This is where you are going to spend most of your time and thinking. Make sure you create the best content you can, and you put all effort on it. Your content is your brand. If you need and can invest money, do it. If you were about to start a business you also needed to invest money on it, so don’t be afraid to do it. If you are serious about this, buy good equipment for your work. By good, it doesn’t necessarily mean expensive. Be smart and look for all the best options.
Be Loyal And Consistent
Let’s take a look at some podcasts and videos. They all come out on the same day of the week. Your content should be ruled by the same principle. Give your audience a reason to subscribe to your channel and commit yourself to them. If you don’t create new content, on a consistent schedule, why would they subscribe? Remember that what you share must add something to their lives.
Most of your success will come from promotion. If you create content and nobody sees it, what is the point? 20 percent of influencer work is creating content. The rest is promoting it.
Work with people bigger than you. They will help you promote you and introducing you to the world you want to reach. If the big ones share your content, you are more likely to succeed and have people’s attention. Step by step try to make contact with other colleagues that have more experience than you.
Engage With The Audience
Respond to all the comments, follow people back, take time to speak with them. In the beginning, since you won’t have many people, it will be easier. However, try to make it a reality even though you start to grow.
Face The Data Result
What content is working? Who is your audience? Look at the analytics. Most platforms will give you the data. If they don’t, just look at what posts are getting you likes and shares. What does your audience look like? Are they young, older, men, woman, children? Create the content according to these answers. Furthermore, ask your audience what kind of content they want you to create. They will answer you.