Oh darling, let’s dive into a world where fabric meets finesse and design dances with desire. I’m here to spill the tea, not just any tea, but a luxurious, opulent brew that speaks of high fashion, higher aspirations, and the highest of stakes. Let’s talk about not just making it in the world of fashion design but making it big and doing so with a cheeky smile and a flair that’s all our own. Because, my dear, in the end, it’s not just about creating clothes; it’s about creating a legacy.

Roy Halston Frowick - Americas First Fashion Star


Once upon a time, in a glamorous realm of sequins and silk, I found myself pondering the grandeur of names that echo through the halls of fashion history. Names that aren’t just labels, but legends. And honey, let me tell you, no tale of sartorial splendor is complete without whispering the sacred name of Halston. Yes, Halston – the man who didn’t just dress individuals but adorned an era. His story isn’t just a narrative; it’s a masterclass in branding, a cautionary tale, and a source of inspiration, all rolled into one.


1970’s Dressing America

You see, Halston understood the power of a name. He knew that a designer’s name could be their most valuable asset, their signature, their seal of luxury. But, in a twist of fate that reads more like a Greek tragedy than a fashion column, he also showed us the peril of giving that name away. So, as I sit here, draped in my latest creation (a delightful concoction of chiffon and dreams), let me guide you through the opulent and often outrageous journey of not undervaluing your skill as a fashion designer.

First off, let’s set the scene with a bit of Halston 101. Imagine New York in the ’70s, a city of endless nights and Studio 54, where the fashion was as free-flowing as the cocktails. Halston was the king of this glittering world, his designs as iconic as the celebrities who wore them. From Bianca Jagger making an entrance on a white horse to Liza Minnelli sparkling under the disco balls, Halston’s creations were more than clothes; they were statements of sheer, unadulterated glamour.

Roy Halston Frowick Holly wood fashion

But Halston’s brilliance wasn’t confined to the cut of his dresses or the flow of his fabrics. Oh no, he was a visionary in the truest sense, pioneering the very idea of a fashion designer as a brand. Before it was common practice, he understood that his name was a symbol of style and sophistication, a marque that could transcend clothing to represent a lifestyle. And so, he ventured where no designer had dared to tread before, expanding his empire to include perfumes, luggage, and even carpets.

Halston wasn’t just selling clothes; he was selling the Halston lifestyle.

Yet, here lies the cautionary part of our tale. In a move that was as bold as it was ultimately regrettable, Halston sold his name. And not just in a small, “let’s collaborate” kind of way. No, he sold it entirely, lock, stock, and smoking sequin. In doing so, he lost control over his brand, his designs, and, most heartbreakingly, his legacy. The empire he built with such care, flair, and fabulousness slipped through his fingers like so many silken threads.

Elizabeth Taylor (in 1976, left) and Liza Minelli (in 1979, right) were among Halston's most loyal customers

Halston Fashion 2021

So, what can we, as aspiring moguls of the fashion world, learn from Halston’s rollercoaster ride? Quite a lot, actually. Firstly, your name is your power. It’s the essence of your brand, the soul of your designs, and the heart of your business. Treat it with the reverence it deserves. When opportunities come knocking, clad in dollar signs and promises of fame, take a moment. Breathe. Remember Halston. And then, negotiate like the fierce, fabulous fashion force you are.

Secondly, diversify darling, but do so wisely. Extend your brand, explore new territories, but never, ever lose sight of its core. Your name should be a beacon of quality and innovation, shining brightly across all ventures. Whether you’re designing haute couture or launching a line of luxury hand soaps, ensure everything you put your name to reflects your standards and style.


Ultrasuede Movie

Ultrasuede Halston
From left 1978 Halston Couture gown, £1,301; 1970s Halston organza kaftan with red bugle beads, £3,036; 1970s Halston beaded wrap gown, £3,470

And finally, remember, in this opulent opera of design, you are both the composer and the leading lady. Never compromise your vision for the sake of commercial success. Yes, the fashion industry is as much about business as it is about art, but at the end of the day, your name, your brand, is a testament to your talent, your passion, and your unique perspective on the world.

So, there you have it, my fabulous friends. A tale of triumph, tragedy, and timeless advice, all served with a side of style. As we navigate the ever-changing currents of fashion, let’s do so with confidence, creativity, and a little caution. After all, we’re not just designing clothes; we’re crafting legacies. And remember, in the grand atelier of life, never undervalue your skill, your vision, or your name. Because, darling, in the end, that’s all we truly have.

Halston, Bianca Jagger and Andy Warhol in Studio 54 in 1978.
Ewan McGregor as Halston, Krysta Rodriguez as Liza Minelli and Rebecca Dayan as Elsa Peretti in Netflix’s drama.
netflix Halston