YSL label has a new designer. What happens to a label when you recruit a new image? According to Christos Garkinos, co-owner of famed vintage boutique Decades, whenever a brand hires a new creative director, there is a sense of a new era beginning, and “the prior designer’s pieces become more collectible.” Add to that the fact that the new designer will be completely overhauling the brand’s image and logo, and you’ve got a recipe for a seriously collectible–and therefore more valuable–vintage market.
“I strongly believe that the makeover of the brand will increase the value of neo-vintage [from the] Tom Ford and Stefano Pilati era as well as true vintage [from the] Yves Saint Laurent era,” Garkinos said.
Finally my two suits and my vintage YSL bag is increasing in value as we speak.