The UCI Mountain biking championship was a whole new eye opener for me. So being true to my Italian roots I had to go and check out the Italian team. I was curious to see if the fashion icons of the world would some how (the team called FOCUS) be conscious of how they presented themselves on a sports fashion front. They certainly did not disappoint.
FOCUS On Your Image
These Italian fashionista’s know exactly what they are doing. They understand that fashion and the labels your wear in the mountain bike arena is crucial to establishing your brand and your mind set to win a race.These younger guys are the up and coming champions and what better way to prove and get noticed by simply riding in style.