What and where is Forte Dei Marmi, Tuscany? Why do the wealthy emerging Italian luxury brands setting up shop? Why are rich Italians shopping, sunbathing and wearing luxury fashion at Forte Dei Marmi, in Tuscany? You can swim, eat and shop to you drop.

Louis Vuitton

The combination of fine dining and luxury shopping amongst the seaside is why the rich and famous flock to showcase their wealth.

seaside Forte Dei Marmi Tuscany - The New St Tropez For Italy

Forte Dei Marmi is a seaside town in Tuscany, Italy, known for its beaches. The Pontile is a long pier offering views of the Tyrrhenian Sea. This city features amazing views of the Apuan Alps in the background.

Forte Dei Marmi Tuscany - The New St Tropez For Italy Gucci

It has pristine endless amounts of Italian luxury brands. The retail experience here is second to none ranging from Gucci to Dolce & Gabbana. Prada, Valentino, Moncler Louis Vuitton and much more.


Forte Dei Marmi Tuscany

The uniqueness of this area is that all the luxury stores are so close and when to like me yesterday I had enough. I could opt for a swim on the seaside which is about 500m away from these fashion stores.

Gucci Forte Dei Marmi Tuscany

Made In Tuscany

There has been a new renaissance emerging in Tuscany over the last year. I have been living in a wealthy part of Tuscany, called Lucca. Forte Dei Marmi on the autostrada is only aq 35min drive. And Florence just over an hour. The location of this luxury seaside beauty is perfect for many Russians and Italians living here during the summer months. In fact, 30% of Forte Dei Marmi’s property is owned by Russians.

Forte Dei Marmi Tuscany Forte Dei Marmi Tuscany

Street Fashion

Forte De Marmi is the place to drive your Ferrari or Bentley. To put on one’s best garments and stroll the streets. Many Milanese flocks here to have a coffee, and fresh seafood on the esplanade. Which has many options for eating and sipping prosecco. The sand is cleaned every day and many flocks are here to show off their swimwear.

streetstyle Forte Dei Marmi Tuscany - The New St Tropez For Italy streetstyle Forte Dei Marmi Tuscany - The New St Tropez For Italy streetstyle Forte Dei Marmi Tuscany - The New St Tropez For Italy

The walking the dog trend is very popular. Many shop with their pets too.

Miu Miu Forte Dei Marmi

Gucci bags on every corner and Italian linen in pink are the trends this year. For the women, not a hair out of place and for the men a semi-long hairstyle is always worn with the typical men’s classic fashion of white linen shirts and denim trousers with monk shoes.

Forte Dei Marmi Tuscany street fashion

Bespoke Clogs

One of my favourite finds is a shop called., Giovanni Del Forte. You can order your own bespoke clog. The options are endless from cork or wooden clog style. The cloth and leather choice combinations of fabrics are amazing. If you have a favourite London Of Liberty cloth you can bring your own fabric and they can match an outfit. Like my Pucci summer outfits.

clogs TODS leather

In stores now! So just go and get inspiration. Below crotchet by ASH Footwear.

clogs rattan straw ASH Footwear crotchet clogs rattan straw ASH Footwear

TODS Italy also combines the clog with handbags.

clogs TODS leather

There are other boutique shops that offer a wonderful selection of cloth sandals all made in Italy.

clogs made in italy

Below I could opt for the same design but in red.


You can easily replicate these D&G clogs here. I would change the D&G to GO for Gracie Opulanza.

Dolce & Gabanna


another luxury city is called Pietrasanta. Which is 15min down the road. So if you are seeking different Italian brands. This is a wonderful place to drop by too. Some shops are also in Forte Dei Marmi too. The beauty of this seaside city is that one can never overdress. It is the perfect place to show off your fashion, cars and dogs. A Miami scene with much more class. But in the soaring heat, the locals head to Forte Dei Marmi.


I reviewed a wonderful new hotel boutique, called Il Duomo luxury Suites. During these visits in the cold winter, I fell in love with this small city.

This is my breakfast view where many locals hang out. The cakes and coffee are delicious. Wonderful fashion is worn here on the streets of Pietrasanta.

The sculptures created here out of marble are shipped all over the world. I saw some amazing works of art exclusively to me.


Gracie Opulanza Olive leather made in Italy handbag

I bought some one-off pieces that are all Made In Italy, but from Pietrasanta and Forte Dei Marmi clients. You can see me in this video wearing the dress and the skirt. Great quality, Italian fabric, made by a Japanese designer. Many artisans sell clothes here in this city. The shopping experience is a lost art anywhere else in London and New York right now.

Vintage Drive

This is the place to get your Fiat 500 vintage car. The flat streets are not taxing on your classic car.

Fiat 500 Classic car Gracie Opulanza Tuscany italy beige

The skirt above is from a boutique in Pietrasantra.

Live And Trend The Lifestyle

Living in Tuscany is all about a lifestyle. Heading to places like Pietrasanta and Forte Dei Marmi is about Italians showcasing their wealth, classic cars and fashion.  It is all about working with Made In Italy artisans that make these two cities unique.

Grand Tuscan Villas

If you seeking to buy a villa please read a few of my tips. From eco-bonus challenges to having a patient mindset is why. Forte Dei Marmi would be a place to sit and enjoy the long journey of searching for one’s Tuscan Villa. There are plenty here in Forte Dei Marmi.


Vintage Boutiques

Forti Dei Marmi is all about the latest clothing trends. But if you are seeking a vintage selection. There are a few wonderful vintage boutiques in Pietrasanta. I bought a fabulous brooch from New York designer, Iradj Moini.

Ther is a Vintage 55 store in Forte Dei Marmi which is very popular but there is nothing vintage about the shop.

Why Do Italians Live A Long Life?

Forte Dei Marmi is an example of the sweet nothing of life. Known as La Dolce Vite Fare Niente. If you are seeking a lifestyle change or want to retire with your hard-working cash. Then this is your place.

Italians live a long life sipping champagne here in Tuscany. My good friend at 96, lives the dolce vita lifestyle here. Every Sunday she has a glass of champagne and her hair done.

champagne at 94 years old

Forte Dei Marmi’s shopping experience for the popular luxury brands is the place to be. When ti comes to street style this is the place to be.