Kristina Goes West

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She’s colourful. She’s carefree. She loves to dream. She’s inspiring and hugely desirable. Who is she? She’s the Nordic Lolita of course – the muse behind the emerging Latvian label ‘QooQoo’ – who loves to live a vivacious life. You may have already seen her at the online boutique www.kristinagoeswest.com in the label’s Autumn / Winter 12 collection. And now, like a butterfly, she’s ready to spread her lustrous, flirty wings for the coming season. We caught up with the label’s Creative Director Director Alyona Bauska and asked her about the label, the name and what inspires her to create such beautiful and colourful garments in this exclusive interview for the Kristinagoeswest blog.

Summer 2013 Collection ‘Botanika’

In our latest Spring / Summer 2013 collection ‘Botanika’ we have chosen to use more luxurious and high quality materials. All our garments in our previous collections were made from polyester, but in our current collection we use natural silk, cotton and viscose.

‘Botanika’ is inspired by plant features known to people for generations. Our ancestors believed that each plant has its own mystical symbol and purpose. This knowledge of the miraculous plants’ features is symbolised in various cultures and folklore, and we have borrowed these codes to create our latest work.

Kristina goes west london fashion week 2013 - palm dress