I am not a big fan of a watch. Why do you need a watch, when you have a mobile? Do women really adore watches as men do? How often do you look at a watch? Was does wearing a luxury watch in 2020 really do regarding a women’s image?
So when I was invited to an exceptional event bringing together VIPs, friends of the brand and the international media. My heart thought well why not attend. After all I was intrigued regarding how Maurice Lacroix was celebrating this union in the heart of the Paris Couture Week 2020?
Two watches, one designer & an exceptional event! Time would tell!
The precision of a cut, the know-how of a seamstress
The many points in common between fashion and watchmaking are no longer to be demonstrated. Indeed, Adeline Ziliox, a friend of the Maurice Lacroix brand, was part of the official fashion calendar and presented her new Source[s] collection. A collection in which the inspiration of the Strasbourg designer was the source of life, a meeting of the elements.
Thus each outfit featured embroidery that subtly designed emotional landscapes, but also plays on transparency to illustrate the rhythm of life. Thus, in an eighteenth-century-style decor of the private mansion Le Marois in Paris, each model walked on the catwalk dressed in theatrical outfits with novelties by Maurice Lacroix on its wrist. Maurice Lacroix and the women .
An exceptional evening with cocktails during which I had the opportunity to discover more about the brand’s new products thanks to the explanations of Stéphane Waser, Managing Director of Maurice Lacroix, present on-site.
In the spotlight: the woman, of course, with the launch of the exceptional Masterpiece Embrace. A watch reflecting a fusion of artistic expression and technical innovation thanks to its retrograde calendar and an atypical small second display. Two hearts twirl around, representing the ups and downs of each love relationship, while remaining united thanks to a perpetual embrace.
Blue Aventurine Dial
The model is available in two versions: one with a blue aventurine dial and the other with a white motherof-pearl dial, enhanced by the light radiation of the small second indicator.
White Mother of Pearl Dial
The Fiaba line was also in the spotlight with the new Fiaba Moonphase. Combining functionality, glamour and elegance, it features a moon phase indicator, a dial set with diamonds and an infinite number of details that will delight even the most aesthete.
This model is available in three versions, including a two-tone watch. A duo of novelties for a myriad of possibilities since through these two models, each woman will find the watch that reflects of a personality.