It’s time for fresh, new beginnings regarding the saturation of Instagram users. Anyone and everyone can post fake news and buy their likes. I was once told, by someone wiser than me, to look to the future with all its shiny new possibilities with one eye on the past. I dwell on the past in an unhealthy way.
It’s good to remember where I’ve come from and comforting faced with the future’s exciting unknowns in a nostalgic kind of way.
When I read back in April about users in Canada would begin testing a new feature that hides the number of likes their posts receive. I was over the moon. I have been blogging since 2011 and in the last year I have come up against such unfair judgement when it comes to PR’s measuring my marketing skills and blogging pioneering efforts all on just my Instagram likes.
I have never been so angry, upset and frustrated in the last few months thanks to Instagram likes.
Why are brands still judging me on my likes? What does likes really mean on IG? For me liking an image is quick, you don’t have to say or write a thing. It is a fast lazy way of engaging it has no depth or genuine value.
Over all it means nothing when it comes to judging someones blogging skills. It certainly does not illustrate how much hard work it takes to get the content and image in place. I was so thrilled when Instagram realised that true influences are those who have real followers who take the time to engage, comment on what is worn, driven or eaten on ones personal Instagram page.
Those that genuinely like you and your message will take and make the time to do so. Maybe, just maybe buy your clothes, accessories, cars or book a hotel you are plugging. But Instagram alone is not going to cut it unless you are a celebrity. You need other social media platforms and a dedicated website backing up your Instagram posts.
I am proud to say that I have two websites menstylefashion that rank well with everyday original content.
We still lack diversity when it comes to fashion, cars and hotels. I appreciate the designers and other industries who are pioneers for change and work with me.
Pioneering For Change
Since 2015 I have been pioneering new marketing concepts when it comes to car, hotels and lifestyle reviews. I can prove on my timeline that this year alone people are replicating my images when it comes to car and hotel reviews. Blogging is all about putting forward your ideas first for all the public to like, dislike and if one can be bothered engage and comment.
This particular shoot I did yesterday was to highlight my love for talented designers, ones that are Eco-conscious and how I dress in summer above 31 degrees. I am inspired by my love for Italian Piazza’s because they are great locations for shoots and also sell the lifestyle.
When it comes to Cowgirl look, Stetson Europe have always worked with me over the years.
The Joy Of Living
I am no activist nor a supermodel but what I am is a pioneer of new trends. An entrepreneur explaining what motivates my drive in keep moving forward looking for that huge career breakthrough.
The reality is I have no idea what that breakthrough is?
If I reflect in what I have done regarding luxury car brands alone. I should be more than impressed. Considering I had to fight for everything I reviewed. What I mean by that is simple.
Don’t judge me by my Instagram likes.
These images are all brands I have worked with, some just beginning this season and others for many years.
Terracotta Sunrise Travel Style
I don’t buy and follow trends, I wear what feels comfortable and suits my body. In summer the fabrics have to be cotton and linen to keep me as cool as can be. This particular shoot was done very fast as it was 32 degrees and high humidity. I am a big fan of terracotta everything right now. I am in Italy and everywhere I look terracotta is surrounding me. This earthy colour is speaking to my soul. We are well into the summer the days are long and hot here in Italy.
So my colour palette is inspired by hazy sunshine, terracotta buildings here in Italy. Hues of rust, brick and tangerine spice my summer wardrobe is all about casual comfortable travel wear.
Avant Garde Ec0 Fashion
I love this designers philosophy and creativity. LeManiglieDellAmore bespoke bags are light easy to carry and look amazing with my terracotta existing wardrobe.
I am getting many comments on the bags which is great feedback.
I love spotting unique high quality items which is hard in a saturated market as fast fashion. My awareness for eco products and the return of what I call a bum bag is why I am wearing these bags.
Blogging is tough now and who follows my blogs is why I still exist.
Brands are taking the time talking and meeting with me. Deals are done, trust is earned. No Instagram likes can ever replace that.