In our age of over-information and all-access, what’s more, luxurious than owning something no one else can get at least not easily? I have done this all my life. I wanted to be noticed for my authentic style.

One of a kind, no name pieces reflect my fundamental need for control. 

Unlock Your Creativity Within Your Walls

I am wearing a fifty-year-old fabric from Venice. I get many questions asking where others can purchase it from. It’s a one-off piece, I bought in an upcycling boutique.

Iris Apfel has turned 100 years old. She is famous for wearing her own unbranded luxury items she loves. She created her own style by hunting for unbranded accessories. It was not the mainstream luxury fashion that made us all take notice!

The Hunt For Unbranded Luxury

My end goal hunting for items that no one has is all about making me feel great about myself. But more so to wait for the reactions of others who notice my personal style.

Sadly people are not having fun with fashion when they go for luxury brands. This summer, I keep seeing the Dior tote canvas bag all around Europe. I label these people who buy flashy logos as ego-driven and safe players in the world of fashion.

They are not unique nor stand out.

People like me are less logo-driven, and just want pieces that speak to my soul and make me feel good and niche.


I found this coral necklace from Maylasia in Venice in a hidden draw in a vintage store. For me, the hunt to find it so tucked away was exciting because the coral found me not the other way around. To find out more about real coral made in Italy is as thrilling as the treasure hunt itself.

Unbranded Jewelry

I buy accessories and look for items that spark joy. I think this ‘trend’ in unbranded jewelry really reflects that.

It’s for the love of the piece, and nothing more.

It’s an extension of the vintage boom I saw with my own eyes in Holland. With more young customers buying pre-2000s clothing their friends aren’t likely to have.

“To tell someone ‘It’s vintage’ when they ask about your dress that’s kind of a badge of honor.

I could hear youngsters asking for the history footprint. Asking the seller is this real vintage? Where is it sourced from? I am seeing this broader shift into more vintage and one-of-a-kind and less of a need for logos and current-season pieces.

Murano glass necklace Venice Gracie Opulanza 2021

Murano necklace made in Venice by the unbranded artist. Many people are intrigued by how and where I found it. The crochet dress was made for me by an unbranded knitwear designer. Who makes any item I ask for and I design.

No one but me owns this crochet dress and it makes me feel so niche. It took six weeks to create, of course, it’s an art piece in itself.

Lucent family, designed by Creative Director Giovanna Engelbert Swarovski

The two rings on the right are unbranded items that are made by luxury designers for top mainstream luxury brands. The heart ring I could sell over and over in Italy as it reminds Italians of the altar in the church. My ego is so inflated knowing I own one of the items that others are screaming out to own too.  But can’t get their hands onto it. That is truly what I call luxury items.

My gift as a fashion artist is finding these one-off items.

Dolce & Gabbana Ring Inspired Heart

When I walked into Dolce & Gabbana in Venice the staff kept eyeballing this ring. In Italy, the public kept calling me a fashion artist. Why? because they could identify that I wear unbranded clothing and accessories that are not easily found or labels they could not relate to.

Is that Gucci, no it’s not!

Authentic Styles

In Holland, unlike Italy, people who buy the not-identifiable items the pieces you might only recognize if you’re in the know. They’re simply not as concerned with showing their status.
Money and prestige are no longer essential to influence, and most young shoppers are just as concerned with their values as they are with excellent fashion. The real luxury lies in identifying high-quality items not on the mainstream market or even in trend. Which I have done all my life.
This green moss blanket is one-off knitwear I had made in Italy to keep me warm in winter.
Plus, anyone can buy a logo these days, especially as resale and thrift become more and more accessible. I have seen in Asia so many fake goods which are like real luxury brands. With technology, today spotting fake goods is harder and harder to identify to the everyday buyer.


A ring made for me again in Venice that is exclusive to me. No two rings are ever replicated. I met the designer and it’s made by an unbranded artist. Who once again has been commissioned to make luxury items for top luxury jewellery brands in France.

Do I often get asked where my items are from?

Throughout my life, I always get asked where my most unbranded item’s come from. I have the skill to hunt for non-trend items that draw attention for all the right reasons.
So unique personal style is much harder to come by. You can’t get it in a single purchase; it comes down to knowing yourself, being confident about your choices, and pushing your creativity.
And that’s what feels really aspirational to me. When I do get the feedback, like this Ferrari red leather backpack.
red Ferrari leather backpack Gracie Opulanza
I know that maybe it’s time to either replicate for it to be sold and create my own brand. Or let the admirer feel envious as knowing it belongs to me and no one else.

Olive Tree Necklace

lion belt
The lion belt is well known but the olive tree necklace is made from the olive tree and is a one-off piece. This is so unique that it creates such an audience of curiosity. Who walks around with olive wood around their neck?
My unbranded items are what defines me as a stylist, artist and creative fashion icon if only to myself.
It’s easy to buy everyday fast fashion.
But to hunt for items unknown is truly what I hope to inspire others to embrace more and more.
Venice - Florian Coffee House 2021 Gracie Opulanza italy (2)
The weaved leather bag is a one-off item made in Italy. Take a look at what women are wearing at fifty on the streets of Venice. Ask yourself who you want to be inspired by?
The problem with unbranded items is due to the lack of cult luxury logos like Prada. People don’t want to pay big money for it.
This is a mental health mindset, going against the norm of luxury fashion which is now created by the masses in China.
To the 5% artists like myself, it is the creativity of wearing luxury brands that are unbranded that people love to see more and more like Irish Apfel.
The below accessories are branded by, no one.
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